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Mere seconds before I leaped into a giant, 20-foot-long pit filled with colorful foam blocks, I realized I'd made a huge mistake.It was late January, and Nike had invited a handful of writers, bloggers, and Nike Air Max 2017 Womens influencers to a warehouse in Lower Manhattan to witness the debut of the company's new flagship running shoe, the Nike Epic React. Those shoes, which go on sale on Thursday, are billed as the lightest and softest shoe the company's ever Nike Air Max Command Femme produced. To show off their product, Nike had set up an elaborate obstacle Nike Air Max 90 Mujer Negras course for me and my fellow content compatriots. We were split into four teams of about 10 or so people each, and we rotated through 10-minute sessions at four different stations to rack up points for every completed task.Each station was meant to highlight a specific aspect of the shoe. There were two that were a bit on the nose — one in which we were locked in a room of feathers to emphasize just how light the shoe is, and another where we bounced on a trampoline to demonstrate the springiness of its sole. The other Nike Air Pegasus 89 Womens two were quite physically daunting. There was the aforementioned foam pit where we had to jump in, grab a specific color of cube, and pull it out; and another station that had us weave around piles of tires to grab a foam ball and place it in a Nike Air Pegasus 89 Mens pit.The thing is, I'm not athletic. I'm more athletic adjacent, that dude who Nike Air Presto Mujer will run a half marathon but struggle mightily while doing it. I try to make it to boxing classes a few times a week, during which I feel like I look like this, but really, I look like this. Fact of the matter was, I was in a room full of athletes, and I was definitely not one of them.
I should have seen this coming. There were definitely hints. Nike warned me I'd be engaging in "light to moderate" activity beforehand. Then there was the joke Brett Holts, product line manager for Nike Running, made during his Nike Air Max 90 Homme Noir opening keynote. He said this would be everyone's second workout of the day since we (clearly) all went running in the morning. If you're counting me sprinting down a flight of stairs to catch the subway, I got you, homie. Here's a full video recap www.jazzkykrumlov.cz of the event below, from my teammate Tony Mui at Complex, if you care to see Nike Air Presto Dam me agonize through pain.The competition ended up being a bit more fun than I expected, though it rang a bit gimmicky. I struggled like all hell in the foam pit (I don't know if you've ever been in one of those, but it's exhausting). The trampoline was definitely the most enjoyable, since it slingshotted you what felt like 100 feet into the sky (my momentum nearly flung me into a wall more than once). But the tire challenge was the only one that was truly illuminating, proving the shoe was great when it came Adidas Superstar Womens Pink to running in a straight line, but not-so-great when trying to turn on a dime.Believe it or not, our team ended up winning the competition. And I might have actually passed for an athlete. It might have been just sheer rush of adrenaline, or maybe Nike really has something with this shoe.The Epic React is the result of three Nike Air Max 90 Homme years of work creating the compound that makes up the sole of shoe.
It took multiple teams of mechanical and chemical engineers who ran through 400 different iterations to get the ingredients just right. Nike calls the sole a type of synthetic rubber, according to Holts.Nike wanted to give runners a shoe with four main benefits: being lightweight, soft, responsive, and durable. In all its other models, Holts said engineers had to compromise one for another. If a shoe was lightweight, it often came at the Nike Air Huarache Femme expense of cushioning. Or if one was soft, it wasn't as responsive. The React marked the first time Nike could bring all those elements together."The React technology itself is an all new compound, an all new formulation for us, and that's really the key innovation here," Holts told me when I visited Nike's Manhattan headquarters a Nike Air Presto Mujer week after the event. "The goal from the onset was to deliver all the four key runner benefits in one complete package."Nike tested the shoe with Kenyan marathon runner Eliud Kipchoge, who holds the title of fastest marathon in history (2:00:25). Kipchoge used the sneakers on short distance runs as well as those as long as 40K (just under the distance of a full marathon) to test their durability.